If you’re interested in SEO and you’re confused by all the terms you’ve encountered so far, here’s another one to add into the mix; backlinking.
You might be wondering what a backlink is, and why it’s important when it comes to SEO, and it’s actually quite simple to get your head around.
Aside from keyword rich, high quality content, backlinks are the biggest deciding factor in how well your website will place in search engine results. Backlinks are really easy to obtain, they’re just time consuming to construct, and that’s why many people outsource their backlinking efforts to other people. Alternatively, some people use backlinking software which will generate backlinks by the hundred, with the minimum of hassle.
It’s important to understand why search engines, especially Google, pay so much attention to backlinks. They’re what help Google determine what is a good site and what isn’t – the more inbound links you have the more popular your site appears to Google – it’s that simple. Different third party sites have different page ranks – and the higher a third party site’s page rank, the more beneficial it will be to your website to have a backlink with them.
Backlinks can be submitted in many different ways; some people opt to submit reviews or articles about their website to article directories like Ezine or HubPages – the link is usually placed at the end of the article. Other people tend to just pay someone to submit their site to the major bookmarking websites out there. Backlinking can be done in many different ways – but the best results will be observed by those who allow a gradual backlink campaign to happen. Natural backlinks are loved by search engines – if they see a spike in your backlink numbers suggesting an artificial backlinking campaign, you could be destined for Google’s sandbox!
Paying someone to do your backlinking for you is always a smart move as the chances are your time can be better spent elsewhere. A backlinking package capable of blasting your site to the moon usually costs less than $50 – so it’s a worthy investment. Your website will never be search engine optimized unless you spend a little time working on backlinks. Have all the quality content in the world, but other sites with better and more backlinks will always outrank you.